Marketing Automationbeginner setup

Mailchimp

Email marketing with basic automation and forms

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The default email marketing platform for small businesses: newsletters, drip campaigns, landing pages, and light automation. Familiar UI and a free tier for smaller lists.

Pricing: Free tier; paid plans roughly $13–$350+/mo by list size

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Best for

Sending regular newsletters
Owners new to email marketing
Small lists (under a few thousand contacts)

Not the best fit for

Advanced multi-step automation (ActiveCampaign, Klaviyo are stronger)
E-commerce with heavy segmentation

Pros

Very familiar UI
Free tier to start
Wide integration ecosystem

Cons

Automation depth is limited
Pricing climbs quickly with list size

Compare Mailchimp against

Mailchimp vs ActiveCampaign Mailchimp vs HighLevel

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Pricing shown is an estimate based on publicly listed plans and can change at any time. Confirm current pricing with each vendor.